AIT had a fruitful promotions brainstorming meeting on 11 October 2007, which was coordinated by the External Relations and Communications Office (ERCO) to initiate effective and efficient coordination of institute-wide promotional activities. The meeting was coordinated by the External Relations and Communications Office (ERCO), with representation from all three schools - including Deans of the School of Engineering and Technology (SET), and the School of Environment, Resources and Development (SERD).
The outputs of the meeting can be summarized as follows:
"Promotions" should NOT be focused on just student recruitment, but also on research at AIT, prospective training participants; sponsored projects; faculty exchange; student exchange and network building;
The number of students enrolled in each school should not be more than the capacity of the school - in terms of number of faculty and available infrastructure, in order to maintain quality;
The number of qualified applications for graduate studies at AIT, representative of the Institute's international character, has to be greatly increased in order to have a greater choice and selection of the best students;
The target group of prospective students of each school/FoS are varied; the Schools/FoS are requested to inform ERCO about their prospective student target groups;
The Schools do not have their annual promotional plans, but are requested to share at least a quarterly promotional plan with ERCO;
Head-ERCO and ERCO staff assigned to individual Schools are urged to attend the Schools’ promotional meetings; the Schools will inform ERCO about such meetings’ details (date, time, location);
Participating in educational exhibitions may assist in increasing the visibility/image of AIT amongst the general public in the target countries/cities and generate students - but targeted seminars in partner universities may be more effective;
More effective ways are to be sought for increasing the visibility/image of AIT amongst the public in the target countries/cities;
We should not be desperate in getting students, and thus compromising on the quality;
It is encouraged to seek help from current students in promotional activities;
Current faculty/staff and, importantly, successful alumni, could also help in promotions; and
Putting increased efforts in the publication of popular articles and stories in the media.