International Business – Management of Technology (Bangkok)

Course Code	Course	Number of Credits	Description/Course Objective
SM90.01	Business Communication (Required Course)	3	Communication skills are of critical importance for MBA students and future managers in order to work effectively in the business world. Effective communication is the bridge between managers and all others with whom they must interact in their professional lives. This course examines key business communication concepts and fundamentals, considers techniques and approaches to develop and improve communication skills and provides practical opportunities for students to experiment and develop these techniques and skills.
SM90.02	Project Management (Elective Course)	3	This cause will provide an introduction of the essential techniques and issues in developing and planning new projects, effectively managing and controlling their implementation with emphasis on large-scale projects.
SM90.03	EMBA Project (Project Course)	6	The basic purpose of the research study in the EMBA program is to create an opportunity for the participants to identify, analyze, research and find possible solutions to a specific problem that they face in the context of their present job or are likely to dace in the future.
SM90.04	Business Communication (Elective Course)	2	Communication skills are of critical importance for executive MBA students in order to manage effectively in the corporate world. Effective communication is the bridge between managers and all others with whom they must interact to be successful in their professional lives. This course examines key business communication concepts and fundamentals, considers techniques and strategies to develop communication skills and provides practical opportunities for students to improve these techniques and skills.
SM90.05	Project Management (Elective Course)	2	To introduce the essential techniques and issues in developing and planning new projects, effectively managing and controlling their implementation with emphasis on large-scale projects.
SM90.07	Governance and Corporate Social Responsibility (Elective Course)	2	This course will investigate current challenges and opportunities facing companies in areas of corporate responsibility and good governance. Through case studies we will examine and critically evaluate contemporary developments in corporate responsibility with respect to environmental protection, community development and employee welfare. Also, the integration of social values into corporate objectives and the balancing of those objectives with responsibility to shareholders and communicating a vision of corporate social responsibility. The purpose of the course is to enable participants to analyze, evaluate, and formulate business decisions in the light of ethical and societal considerations.
SM90.10	Business Communication and Ethics (Required Course)	3	Communication skills and ethical issues are of critical importance for business leaders and executives in order to work effectively and successfully in the business world. Effective communication is the bridge between managers and all others with whom they must interact in their professional lives. This course examines key business communication concepts and fundamentals and considers techniques to develop and improve communication skills. It will also investigate ethical principles of correct conduct comprised of standards governing the behavior of a person or members of the business profession. Students will develop analytical skills in understanding, communicating and applying ethical concepts to real-life business problems and practical situations.
SM90.11	International Business- Managerial Perspective (Elective Course)	2	This course is designed to provide an overview of international business practices and processes. It seeks to help participants in developing attitudes and skills of an effective international manager.
SM90.12	Strategic Analysis (Elective Course)	2	Organizations need to understand their external environment to determine the opportunities and threats that they face in global, regional and national contexts. To achieve expected levels of profitability and growth the companies need to analyze and build their strengths and weaknesses to exploit the opportunities and shield from threats. The process of external and internal analysis requires strategic managers to be able to apply latest tools, techniques and frameworks.
SM90.14	Strategic Marketing for Products and Services (Elective Course)	2	In this course the long-term decision making process and the analysis and selection of the competitive position of firms in marketing is discussed. Strategic marketing is the process of creating satisfied customers through the integration of all business functions and through the continuous search for a sustainable competitive advantage. The objective of this course is to develop analytical skills in the formulation and implementation of market driven strategies for an organization. A major theme of this course is the Asian context. The strategies that are successfully pursued in Asia are often different to those in the United States. For example, the notion of relationships are more pronounced or in product policy more companies are successful the imitative strategies. This course offers a forum for the discussion of strategic decision making in this special situation in Asia.
SM90.15	Strategic Brand Management (Elective Course)	2	Branding is a centerpiece of marketing strategies in the consumer product sector and more and more in the B2B sector as well. Strategic Brand Management introduces the student to an understanding of the value of Brands. The focus is on the business process of building and maintaining brand equity. This is presented and reinforced through readings, case studies, and a course project for practical application and experiential learning. Students learn about the theories of branding and the course should give an opportunity to discuss competing concepts of branding. Instead of focusing on one common branding philosophy, a variety of theoretical rationales for brands is introduced. Recent new directions of brand management are discussed.
SM90.20	Management & Transfer of Technology (Required Course)	3	Technology is a key resource of great importance for corporate profitability and sustainable growth. Understanding the strategic potential of technology has become a crucial issue in today's competitive business environment. Moreover, rapid globalization and the liberalization of national economies have made international transfer of technology (ITT) a very important component of international business. ITT is, today, widely used by firms in both developing and industrialized countries as a means of gaining access to technologies to strengthen their competitiveness and growth. The ability of modern-day managers to analyze and make strategic decisions with respect to technologies has an important bearing on the competitiveness of the firms. The main objective of this course is to present the basic concepts and theories that will be needed to understand, anticipate, acquire and use of technology for attaining a competitive edge at the market place. The course gives a wider perspective of management of technology and provides the participants with the necessary knowledge and tools to plan and implement ITT both from the perspective of a buyer and seller of technology.
SM90.21	International Transfer of Technology (Required Course)	2	Rapid globalization and the liberalization of national economies have made international transfer of technology (ITT) a very important component of international business. ITT is, today, widely used by firms in both developing and industrialized countries as a means of gaining access to technologies to strengthen their competitiveness and growth. The main objective of this course is to provide the participants with the necessary knowledge and tools to plan and implement ITT both from the perspective of a buyer and seller of technology.
SM90.22	Managing Technology in a Firm (Elective Course)	2	The main objective of this course is to provide the participants with necessary knowledge and tools to appreciate, anticipate, acquire, and use technology for attaining a competitive edge at the market place. The emphasis would be to relate the practical experiences of the participants with the theories, and frameworks developed for deeper understanding.
SM90.23	Supply Chain Management (Elective Course)	2	Most manufacturing firms spend over three quarters of their turnover on raw materials, purchased parts and components, and inbound logistics. Effective supply and logistics management provides a manufacturing firm the added competitive advantage by reducing costs, and improving quality and delivery performance. The objective of this course is to prepare managers to develop and implement strategies and actions necessary to enhance the effectiveness and efficiency of supply and inbound logistics functions in manufacturing organizations.
SM90.25	High Tech Entrepreneurship and Business Plan Development (Elective Course)	2	he objective of this course is to provide new entrepreneurs with strategic tools of planning and designing the business concept for their company; to help them understand typical success and failure factors most frequently encountered by new start-up firms in technology intensive industries.
SM90.30	Financial and Management Accounting (Required Course)	3	This course aim at developing reasonable skills to understand, evaluate and use financial information aimed at both managers and external stakeholders. Use of accounting information for planning and control is emphasized. This course will be founded on relevant international accounting standards rather than individual country practices.
SM90.32	Management Control Systems (Elective Course)	3	This course aims at developing skills for designing, implementing and operating an effective control system for different organizational contexts. This course will draw upon knowledge and skill in the area of managerial accounting, organization behavior and strategic management.
SM90.33	International Capital Markets (Elective Course)	2	The deregulation and the globalization of financial markets has opened up new avenues for firms and the investor community. This course will introduce students with the opportunities and characteristics of capital markets. By completing this course students will be able to study the role of international financial markets, its evolution in terms of markets and instruments for funding and hedging operations.
SM90.34	International Finance (Required Course)	3	The focus of this course is on international financial management and markets. International financial markets have developed rapidly over the past decades, due to increased international trade and cross-border mergers and acquisitions. The global financial markets offer many opportunities for firms such as export growth, foreign direct investment and global sources of financing. On the other hand, the international financial markets can expose firms to additional risk as well, as illustrated during the Asian Crisis and the Argentine Crisis of 2002. The aim of this course is to deepen students knowledge about the international financial markets and international financial (risk) management. The main topics of the course are the global financial environment, foreign exchange markets, management of foreign exchange risk, financing the global firm and foreign investment decisions. Special attention will be paid to emerging markets and international financial crises of the past.
SM90.35	Managerial Accounting (Elective Course)	2	This course aim at developing reasonable skills to understand, evaluate and use financial information aimed at both managers and external stakeholders. Use of accounting information for planning and control is emphasized. This course will be founded on relevant international accounting standards rather than individual country practices.
SM90.36	Financial Strategy of Firms (Elective Course)	2	This is an advanced level finance course enabling students to integrate financial policy with corporate strategy and other management functions. It focuses on the process of resource allocation and funding strategies, corporate restructuring (mergers and acquisitions, divestment and management buyouts), valuation and value-creating strategies.
SM90.37	Corporate Finance in the Global Context (Elective Course)	2	The focus of this course is on corporate financial management in the national and international context. The main aim of the course is to deepen students' knowledge about financial decision making with a particular emphasis on the global context. The topics of the course are the global financial environment, investment and financing decisions, value creation, foreign exchange risk management and the financial management issues in the emerging markets
SM90.38	Management Control Systems (Elective Course)	2	The course focuses on the design and implementation of the management planning and control systems for profit and non-profit organisations. It aims to help students to understand the process of strategy implementation. It is an integrative course drawing concepts from managerial accounting, organization behaviour and strategic management.
SM90.41	Human Resource Management (Required Course)	2	Organizations improve through the more effective and efficient use of their resources, of which the contribution of people to the organization is essential. This course will enable future managers to effectively manage people at work. They will also be able to examine ways to improve people's productivity and to increase people's satisfaction, which will ultimately add to the overall efficiency of the organization.
SM90.42	Cross- Cultural Management (Elective Course)	2	This course explores the variety of ways that culture influences organization and management, particularly, the interactions of managers and employees of different national and cultural backgrounds. A comparison of North American, European and Asian cultural perspectives are examined. Specifically the course will look at the implications of culture on technology, organizational design, managerial approaches, organizational and individual performance and human resource dimensions. These provide the background in which people from different cultures interact.
SM90.43	International Human Resource Management (Elective Course)	2	Globalization has brought about changes in the business landscape throughout the world. Business firms, whether multinational companies, joint ventures or indigenous firms need to develop and balance the discrepancies in their human resource management practices to maintain their competitiveness.
SM90.44	Management of Change (Required Course)	2	In order to cope with the new and complex operating conditions, managers have to develop a set of critical skills that allow them to translate change strategies into effective actions. This encompasses key initiatives to enhance organizational efficiency and competitiveness of the organization. This course is designed to provide future managers with understanding of core issues confronting organizations today and discusses about the change process, namely why change, change what, and how to change effectively.
SM90.45	Comparative Industrial Relations (Elective Course)	2	Rules and regulations in many workplaces may be established unilaterally by employers, others by technology, and others governed by laws administered by government agencies. This course will familiarize students with the industrial relations system model to be able to understand the social system at large and design the work relations system at the enterprise level.
SM90.46	Organizational Culture and Change (Elective Course)	2	Analyzing Organization Values, Patterns of Culture, Diagnosing Change Potential, Methodologies of Organizational Change, Identifying Barriers to Change, Implementing Successful Change, Leadership of Change.
SM90.50	International Marketing (Required Course)	3	This course examines concepts and theories relating to the understanding of the marketing management field. Marketing encompasses a broad range of activities. This course is designed to give students the background needed for managing the marketing plan adapted to their own environment.
SM90.51	Marketing Management (Required Course)	2	This course examines concepts and theories relating to the understanding of the marketing management field. Marketing encompasses a broad range of activities. This course is designed to give students the background needed for managing the marketing plan adapted to their own environment.
SM90.52	Service Marketing and Management (Required Course)	2	The course is designed to give to the students the concepts and tools used by service leaders to deliver more value to their customers, employees and shareowners. The course is based on a new business logic -The Service Profit Chain -that can help managers to understand why some service organizations have superior performances. The main objective is to develop service leaders.
SM90.53	Business to Business Marketing (Elective Course)	2	This course provides an understanding of the issues related to marketing of industrial products as well as the important business-to-business approach. The aim of this course is to give the students an understanding of the challenges and problems the companies face concerning the industrial marketing management. The focus will be analyzing methods of product development, product introduction, segmentation and organizational buying and selling behavior as well as marketing strategies and tactics.
SM90.54	International Marketing Research (Elective Course)	2	In competitive markets where customers have many choices, marketing decisions must be based upon current information about customers and other external environment factors. Marketing research is the formal function which gathers marketing information for use in marketing decisions. In highly competitive companies world-wide, marketing research is integrated into marketing strategy and tactical marketing implementation.
SM90.55	Marketing High Tech Services (Elective Course)	2	This course will provide students with the tools and specialized knowledge for developing and executing marketing strategy in the high tech market. Selected cases are analyzed to isolate the unique challenges that confront the marketing strategist in high-technology markets. A set of conceptual and analytical skills is provided to advance the student's decision-making capabilities in the business-to-business market environment.
SM90.56	Sales Management for Services (Elective Course)	2	Customer Relationship Management (CRM) is a comprehensive sales and marketing approach to building long-term customer relationships and improving business performance. This This course is designed to provide in-depth coverage of management of the sales function for services. Managers must thoroughly understand sales management in order to remain competitive in the global, increasingly technological economy.
SM90.57	Customer Relationship Management (Elective Course)	2	Customer Relationship Management (CRM) is a comprehensive sales and marketing approach to building long-term customer relationships and improving business performance. This course integrates marketing strategies with necessary IT knowledge for effective customer management.
SM90.58	Management of E-business (Elective Course)	3	Electronically mediated technologies are transforming firms, markets, products and processes with remarkable speed. This provides managers with new challenges and valuable opportunities. Managers have to be capable of managing electronic businesses.
SM90.60	Innovation & Techno Entrepreneurship (Elective Course)	3	Success followed by failure and innovation followed by inertia is the pattern of a global problem faced by companies in any industry at any time. As short-term corporate success often increases the chances of long-term failure, managers must learn to sustain incremental improvement while at the same time leading radical change. The objective of this course is to provide an understanding of the role of entrepreneurship in the management of technological innovation and technology-based industrial development. In this course managers learn how to integrate the different techno-economic and behavioral factors that condition a firms creativity and innovation and how to design a strategy system for product/service and process innovation that allows their firm to benefit from increasingly faster technology and market changes. In addition, this course will enable students to design and present to venture capitalists a business plan of a new technology start-up firm.
SM90.61	Operations Management (Elective Course)	2	To provide students with basic concepts and techniques in managing the operations of a production unit and/or a service enterprise. The practical aspects will be emphasized through case studies / project works to relate the recent theoretical developments with real business environment.
SM90.62	Service Quality, Customer Satisfaction and Value Measurement (Elective Course)	3	The course will provide students firstly a theoretical framework to understand the concept of service quality, customer satisfaction and customer value in service and secondly the tools to measure the different concepts. These concepts and tools are analyzed based on an understanding of customer behavior on service settings.
SM90.63	Management of Innovation (Required Course)	2	Success followed by failure and innovation followed by inertia is the pattern of a global problem faced by companies in any industry at any time. As short-term corporate success often increases the chances of long-term failure, managers must learn to sustain incremental improvement while at the same time leading radical change. In this course managers learn how to integrate the different techno-economic and behavioral factors that condition a firm's creativity and innovation and how to design a strategy system for product/service and process innovation that allows their firm to benefit from increasingly faster technology and market changes.
SM90.64	R&D Management (Elective Course)	2	This course will provide a better understanding for management in R&D that will create or enhance the continuity of innovative capability and progress in technological advancement of business enterprises and economy. This course will also help future managers to manage the process of project implementations, establishment of organizations and development of human resources.
SM90.65	High Tech Entrepreneurship and Business Plan Development (Elective Course)	2	The objective of this course is to provide an understanding and appreciation of the interrelationships between the management of modern industrial technology and entrepreneurship, and the role of entrepreneurship in the management of technological innovation and technology-based economic development. In addition, this course will enable students to design and present to venture capitalists a business plan of a new technology start-up firm.
SM90.66	Total Quality Management (Elective Course)	3	All companies, whether in manufacturing or service operation businesses, need to focus on understanding and responding to customer needs. Total quality management, when adequately and successfully implemented, enables companies to serve their customers better and gain competitive advantage in the market place. The objective of this course is to prepare prospective managers for playing a leading role in planning for and implementing total quality management in manufacturing and service organizations.
SM90.67	Strategic Supply Chain Management (Elective Course)	3	Most manufacturing firms spend over three quarters of their turnover on raw materials, purchased parts and components, and inbound logistics. Effective supply and logistics management provides a manufacturing firm the added competitive advantage by reducing costs, and improving quality and delivery performance. The objective of this course is to prepare managers to develop and implement strategies and actions necessary to enhance the effectiveness and efficiency of supply and inbound logistics functions in manufacturing organizations.
SM90.70	Enterprise Resource Planning (Elective Course)	2	Enterprise Resource Planning (ERP) systems provide comprehensive management of financial, manufacturing, sales, distribution and human resources across the enterprise. The ability of ERP systems to support data `drill down' and to eliminate the need to reconcile across functions is designed to enable organizations to compete on the performances of the entire supply chain. To utilize these capabilities managers have to learn how to manage processes in the ERP environment. This course will help students to understand how integrated operational systems work.
SM90.71	Managing Techology for Competitiveness (Required Course)	2	The main objective of this subject is to present the basic concepts and theories that will be needed to understand, anticipate, acquire, and use technology for attaining a competitive edge at the market place. The subject will be of particular relevance to those who are likely to be involved in integrating technology strategy with business strategy at the firm level, and for those planning to pursue a career in operations management, engineering management, or international business.
SM90.80	Business Negotiations (Required Course)	2	Most successful managers have one thing in common - they have excellent negotiating skills. Understanding the complexity of negotiation processes and the psychology of negotiators on the either side of the table involves information gathering, analysis and judgment. The role of pre negotiation strategy is important in opening and closing negotiations successfully. The course seeks to develop skills in preparing for negotiations, participating in negotiations and finally follow up actions on negotiated settlement.
SM90.81	Strategic Management of a Firm (Required Course)	3	This course will enable students to use the strategic management process to understand competitive forces and to develop competitive advantages. They will be able to extending the scope of strategy formulation to successfully compete in the 21st century's dynamic and challenging competitive landscape.
SM90.82	International Joint Ventures and Alliances (Elective Course)	3	Joint ventures and alliances are the main vehicles for global expansion of firms specially in the Asia Pacific region. The strategy development, partner selection, launch, expansion and withdrawal phases of joint ventures and alliances involve complex decision making processes involving more than one parent company from diverse cultures. These processes demand unique leadership and cultural skills including rational approaches in managerial behavior. The state of practices and the body of knowledge in the field of joint ventures and alliances is changing fast and serves as the basis of training and educating managers.
SM90.83	Managerial Decision Making (Required Course)	2	The complexity of decision processes in an international firm requires highly advanced skills in decision making both at the level of an individual and team. This course simulates conditions and contexts for the participants to develop these skills.
SM90.84	Business Simulation (Required Course)	2	As the managers grow in their career, they are called upon to make holistic decisions encompassing ubiquitous operations of their firms in global markets. The complexity of their assignments increases. Under the circumstances, managers can be trained through simulators to handle complex and uncertain situations. The purpose of this course is to model the industry dynamics and operations of competing firms, experiment with model and make informed decisions.
SM90.85	Decision and Negotiation Analysis (Required Course)	3	Making effective decisions requires the managers to rely not only on intuitions and experiences but also on good analysis of the complex decision situations. The challenge is further complicated when more than one parties participate and interact in negotiations with conflicting goals, resources and strategies. This course aims at introducing the basic frameworks and approaches to help managers analyzing the different decision and negotiation situations under both deterministic and probabilistic environment. Basic and common decision models are then used to solve these problems, or to improve existing solutions, with assistance of simple spreadsheet-based tools. Through real and comprehensive case studies and negotiation games, students develop competencies in analyzing, modeling and solving real world problems in business. The students will also acquire some insights of actual decision making behavior and judgment biases, and thus learn to improve the quality of their decisions.
SM90.86	Strategic Brand Management for Goods and Services (Elective Course)	3	This course is designed to help students to understand the importance of branding in an environment where services and products risk to become commodities. It also provides concept of branding, strategic process of building a strong brand in the service sector, and lessons learnt from branding champions in the consumer goods.
SM90.9001	Selected Topic: International Business Dispute Management in Asia (Elective Course)	3	Business executives need a specialized form and method of communication to be successful and effective leaders. Leadership communication consists of a variety of expanding interactional skills starting from core strategy development to using these skills in complex organizational situations. Business leaders also need managerial skills that will allow them to communicate to a larger audience; to lead an organization and address the broader community. The main objective of this specialized elective course is to develop executive MBA's communication skills so that they will become more successful leaders in their companies and professions.
SM90.9002	Selected Topic: Leadership Communication (Elective Course)	2	Dispute is probably the most feared legal threat in an international business transaction. It can affect the transaction itself and damage the partners' relationships. Dispute involves energy and stress and is always time consuming. It has a high economic and social cost and may also result in the loss of business opportunities. In the Asian context, business disputes pose a series of problems and challenges. They are related to the internationalization and/or harmonization of the legal environment for business on the one hand and to the ongoing legal and judicial reforms in many Asian countries on the other hand. In addition, for cultural reasons, Asian prefer to settle disputes in a more consensual rather than confrontational way as their western pairs. In that context, Dispute Management is fundamentally different from Dispute Resolution. The first one consists in adopting a strategic approach in considering the probability of the dispute as a risk to take into consideration by the managers, especially in international business. The second one consists in going through specific proceedings to resolve a current dispute. The purpose of the present course is to enable the students - taking into consideration the Asian context - to have a managerial and pro-active approach to dispute involving international business transactions. The course will give the opportunity to students to: " Develop a better understanding of the culture difference between consensual and confrontational ways of dispute resolution " Identify potential disputes; mitigate risk of dispute by contract implementation management " Draft effective dispute resolution clauses " Discern and select the most appropriate dispute resolution mechanism, amicable, non-adjudicative or adjudicative, according to the best interests of the parties " Manage domestic, regional and international arbitration " Conduct Alternative Dispute Resolution (ADR), such as negotiation, conciliation, mediation and ombudsman " Be acquainted with Online Dispute Resolution (ODR) mechanisms
SM90.9003	Selected Topic: Knowledge Management (Elective Course)	1	Business organizations have become increasingly aware of the importance of their intellectual capital, like any other asset, to improve their competitive advantage. The challenge they face is to determine within a vast sea of information what is "valuable" for their organization and share the right information with the right people who need it. Although technology can support corporate KM initiatives, it should not begin there. Successful Knowledge Management (KM) must be tied to the strategic objectives of the organization, directly linked to what people know, their competency, intuition, ideas, and motivations and focus on how their knowledge can support corporate and business objectives. To add value, KM must draw upon pooled expertise, relationships, and alliances that rely on two-way exchange of ideas by bringing in experts from the field to advise managers on recent trends and developments. Finally, the corporate knowledge base must be constantly tested, updated, revised, and sometimes even "retired" when it is no longer practicable.
SM90.9004	Selected Topic: Project Management (Elective Course)	2	To introduce the essential techniques and issues in developing and planning new projects, effectively managing and controlling their implementation with emphasis on large-scale projects.
SM90.9005	Selected Topic: Case Research on Functional Issues (Elective Course)	3	An in depth understanding of the past, present and future of a company improves the effectiveness of a manager. The awareness of the strategic issues faced by the company brings a new perspective to the manager and allows him to relate with the rest of the organization. The course will follow the case research methodology involving field work both inside and outside the company.
SM90.9006	Selected Topic: China and Globalization (Elective Course)	2	No available information
SM90.9007	Selected Topic: Case Research on Strategic Issues (Required Course)	3	No available information
SM90.9008	Selected Topic: International Operation Strategy (Elective Course)	2	No available information
SM90.9009	Selected Topic: Management Information Systems (Elective Course)	2	No available information
SM90.9010	Selected Topic: Advanced Marketing Research (Elective Course)	2	No available information
SM90.9011	Selected Topic: Industrial Organization and Policy (Elective Course)	2	The course will introduce the students to the basic theories and empirical evidences in market structure and business practices including monopoly and competition, industrial organization theories - cartels, non-cooperative game, pricing behavior, franchise, information, advertising, and patent -, and antitrust policies. A number of specific market structure, business management and antitrust cases in modern economy will be cited and assigned as the homework to be discussed in the class. The objective of this course is to make students understand market structure, company behaviors and their performances.
SM90.9012	Selected Topic: Globalisation and Business in Vietnam (Elective Course)	2	This highly practical course exposes participants to the opportunity to directly visit businesses in Vietnam and interact with company managers about their experience of running their business in the country and the relevance of globalization. It also allows them to experience the domestic marketplace, alongside relevant cultural and historical context; particularly the variances between the North and South of the country. Through some practical group work and individual discussions, a series of preparatory lectures and seminars and post-visit discussion sessions will provide participants with the basic frameworks, analytical tools, country-relevant knowledge and contemporary data sets as a foundation fi'om which to be effective in their county-level experience, as well as their group and individual globalization and business in Vietnam analysis and recommendations.